Retail irritants

  A comprehensive study was done a few years ago by Michelle Van der Merwe, which was presented at the fifth International Business conference in Mauritius in September 2011. Michelle conducted detailed research not only into retail irritants, but also into the effect these have on different groups by gender, age, and even ethnicity. While the full white paper is available online, some of the highlights focusing on gender alone, are detailed below. Ambient Factors These factors relate to th

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