Replacing psychobabble with Retail KISS

Modern day retailers appear to be adding a further complication into their preposterous quest for a silver bullet resolution to their woes. The latest absurdity is their clutching at the realms of psychology through over-analysis and convoluted psychobabble in what should be a simplistic business. Today’s burgeoning concept of neurodiversity and inclusion was suggested by Hans Asperger almost a century ago. If, as an industry, retail cannot identify with target markets, then perhaps there is a

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