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Reading between the lines on Myer’s, DJs’ results

Is David Jones’ and Myer’s Q1 resurgence too good to be true? It is tempting to sum up a first quarter resurgence in department store sales with the tagline: I see it, but I don’t believe it. A rollicking David Jones posted a 12.2 per cent increase in sales for the quarter, while Myer managed to achieve a 3.9 per cent lift in first quarter sales, around double its best growth rate in several years. In like for like sales, David Jones’ first quarter revenues jumped an extraordinary 10.4 p