Re-inventing shopping

When people talk about customer experience in retail, they are usually talking about how they are going to fit some kind of experiential envelope around the collection of merchandise they’ve bought – and will hopefully resell to customers. But pretty soon it’s going to be the other way round. We’re going to be creating experiences, and then wondering what kinds of goods and services would be good to sell around those experiences. Or even what types of goods and services our customers wil

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