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Quiksilver opens second Boardriders store

As the future of the US arm of surfwear group, Quiksilver, hangs in the balance, Quiksilver Asia Pacific has confirmed it remains unaffected, continuing with expansion by opening the second Australian Boardriders concept store.   First launched in 2006 in Europe under the guidance of CEO, Pierre Agnes, the Boardriders store format has been a dubbed a lifestyle store concept by the brand, with the average footprint around 1000sqm. The stores showcase Quiksilver’s core retail brands, including