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Primark makes its mark on America

London-based creative agency, Dalziel & Pow, has collaborated with Primark to take its first step into the US market with an innovative flagship store in Boston. Occupying a 77,000sqft site inside Boston’s Burnham Building, formerly home to the city’s department store, Filene’s, the store is the first of eight planned across northeast America over the coming year. Dating from 1912, the building’s historic architecture has been sympathetically restored and enhanced by Dalziel & Po