The leisure division has responsibility for the BCF and Rays Outdoors chains, as well as the soon to be closed FCO business in New Zealand.
Heraghty is an experienced executive who has worked in a number of general and marketing management roles across Pacific Brands, Fosters, and marketing agencies.
He will commence in the new role in April.
SRG CEO, Peter Birtles, said he is delighted to be appointing someone with Heraghty broad experience of leading the development of customer and brand strategies.
“We feel that it is critical that we shift the prime focus of our leisure retail division from product onto the customer and Anthony has demonstrated a strong track record in this area,” said Birtles.
“At the same time he has a clear understanding of the importance of effective supply chain and sourcing arrangements and has led strong improvement initiatives in those areas in his most recent roles.
“We are very pleased to welcome Anthony to our team.”