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Messaging applications the future of marketing

Social media may have become the buzzword of the marketing world, but there is a global trend away from social media and onto messaging platforms, new research suggests. The 2016 datafication project has found that the top four traditional social media networks have been overtaken by the top four messaging apps in terms of active monthly users. The findings are part of a partnership between The Works Sydney and brand data scientist, Dr. Suresh Sood from University of Technology Sydney. Together