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Mecca rebrands concessions, eyes big 2016

Mecca has begun rebranding its Kit Cosmetics concessions, located in six Myer department stores, to the Mecca banner, ahead of more ambitious growth in 2016. Mecca was started by former L’Oréal Paris executive, Jo Horgan, in 1997 with a single Mecca Cosmetic store. In 2005, the brand launched Kit Cosmetics, followed by a larger beauty concept, Mecca Maxima, in 2010. By the end of 2015, the beauty chain will have 67 stores across Australia and New Zealand, including 36 Mecca Cosmetica stores,