I’ve spoken to dozens of retail execs in the last two weeks. Here’s what I learned

Five people waiting outside a supermarket, standing far apart.
I’ve been speaking with dozens of retail executives over the last two weeks and I thought it was worth sharing some of the learnings around how people will navigate the COVID-19 journey. I will group the thinking into three stages because each has different characteristics and opportunities. Stage 1: The Freefall The Freefall Stage is characterised by rapid change. And for the vast majority of retailers it’s in the wrong direction. There are no case studies for this. Massive falls in revenue

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