Is Australia lagging on coupons?

Post-GFC, we are now in an age of ‘considered consumption’ with the emergence of ‘The New Value Seekers’. People want to maximise their dollars and getting a good deal or a bargain is actually a point of pride, and even status. In an age where a new generation doesn’t want to ‘own’ music, they want to stream it, when they are happy to ‘rent the runway’ rather than buy it, overspending is considered stupid, not sophisticated. Here’s where coupons come in. In the US and the UK,

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