Head office non-arrogance

  Last week I was honoured to be invited by a fashion retailer to the launch of its new Winter 2014 range. I was the only outsider and I was fascinated to find out what makes this retailer so successful. The launch was to the stores, mainly company owned, but with some owner operated stores which purchase wholesale. This is a substantial family owned company with hundreds of outlets worldwide – both southern and northern hemispheres. The product range is aimed at the higher end of the mar

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