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From strips to centres

Toy store, Kidstuff, is getting big results from smaller store formats as it begins to move away from strips and into Westfield shopping centres. The Sydney-based company has 28 stores, including a web store, across NSW, ACT, Queensland, and Victoria. Four of these stores are now within Westfield shopping centres, on a much smaller scale than the brand’s 500sqm flagship store in Double Bay, NSW, and are delivering much higher results. Angela Tuffery, national operations manager at Kidstuff, to