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Fashion brand goes global

A homegrown bohemian lifestyle brand is going global with its first international boutique to open in the US. International sales have taken off for Camilla, growing 88 per cent in 2014 with the US in particular driving this growth with 47 per cent of sales. The date for the US store opening is as yet undisclosed, but Inside Retail PREMIUM understands Camilla has committed to New York Fashion Week for the first time in September 2016. The UK, Europe, Middle East, and Asia are other key focus mar