r. “In addition to that, we’re looking at what we can do differently to ensure they are receiving the same service as they would if they were going into one of our stores, because it is quite a beautiful, intimate, customer service focused experience,” she said. The new site will have features allowing the customer to style outfits online. Over the past 18 months, the Australian family-owned business has noticed a spike in its online following, along with an increase in traffic from the US. Although opening stores in international markets is not in the pipeline, it is an area Sheike will be carefully watching, with Prosperi flagging marketing to an international customer as a longer term goal. The primary focus is on Australia, e-commerce, and growing its national footprint, with the company opening its 27th store this week in Robina, Queensland. This latest store opening brings the total number in QLD to four. NSW has 19; Victoria has three; and the first store in Western Australia opened at Lakeside Joondalup Shopping Centre earlier this month. “We opened in WA because our online presence was growing there and customers were banging down the doors wanting us to open,” said Prosperi. “Now that we’ve opened that first store in WA, we will look to the rest of WA to see what might be right for the business and the brand and then look to other states in conjunction with where we’re seeing growth online.” Although keeping mum on new stores to open in 2015, Prosperi told Inside Retail PREMIUM, “I can certainly assume there will be more than a couple”. Following the website launch, Sheike will drive a stronger focus on the bridesmaid market. “The beauty of social media has enabled us to identify a new market and understand that affordable bridesmaid dresses that are attainable trends are really important in the Australian market,” she said.