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Eyes wide open for international success

Today the Cotton On Group boasts a lick under 1500 stores across seven brands in 17 countries, which are impressive figures given that only nine years ago in 2007 those numbers sat at 100 stores across three brands in two countries. It’s curious to note that it took Cotton On Group 20 years since inception to dip its toes into online retail. According to Brendan Sweeney, group GM, e-commerce at Cotton On Group, it wasn’t until 2012 that the business even contemplated building its first websi

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