An exercise in cost cutting

  Every retailer looks at ways to cut costs from time to time. There is usually a blitz when times are tough but it is something that should be continually reviewed. When the blitz happens, arguably amongst the most important contributors to the business are cut first – advertising, marketing, training, staff costs, etc. When it comes to staff costs, the shop floor is often the first to come under scrutiny until someone raises the point that by cutting one middle manager, 10 sales positio

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