Embracing customer complaints

Believe it or not, a customer who complains is a retailer’s best friend. It is those who don’t complain, but simply vote with their feet, who are your worst enemies, because you have lost them forever without even having the direct chance to win them back. So when you have the opportunity to deal with a dissatisfied customer, you have struck gold. What you don’t want to do is annoy the customer further.  They are already irritated, and you have one shot to make things good, failing which

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now