Digging for gold

  From sales per hour to basket size and gross profit, there’s a mountain of transactional data that our IT systems already capture for analytical purposes. But what about the non- transactional aspects of our retail environment? Is it here that we might be able to locate some real gold when scaling this mountain of information? From sophisticated customer traffic insight solutions to simple door counters, the amount of data a retailer can capture is only limited by the investment in tech

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