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David Jones launches ‘pop down shop’ concept

David Jones unveiled a new pop-up concept space on the lower level of its Elizabeth street store in Sydney’s CBD last week. Dubbed the ‘pop down shop’ due to its location on the lower ground floor of the department store, the pop-up space is a permanent fixture and allows existing vendors and outside brands to showcase products. Online leather boutique, The Daily Edited, is the first store to make use of the space. The brand’s pop-up space was designed exclusively by celebrity interior d