Curating retail experience through testing

Target Open House, San Francisco Target in the US has been busier than usual the 12 months or so. From 50-store trials of beacon technology, to removing gendered signage from kids’ products to new front of the store displays featuring curated content from different departments, the retailer has been testing and adapting at a rapid pace. The beauty of Target’s testing process is its agility in trying to merge physica

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