Croissant chain to double

The newly appointed CEO of Croissant Express plans to reinvigorate the 25 year old franchise with a total brand transformation. The chain, founded in Western Australia in 1987, was acquired by Consolidated Foods in September. It has 26 stores across WA and one in Queensland. “I think we’ve become heavily reliant on trading in Perth,” Neil Soares, CEO of Croissant Express, told Inside Retail PREMIUM. “We’ve been enjoying our success in Perth, and there’s no reason why that success can

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