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CBA report: ‘More female executives, more success’

Commonwealth Bank has tabled a clear correlation between the percentage of female executives in a retail business and its success across metrics including business confidence, personalisation and customer experience. The assertion is one of the key takeaways from the CBA’s recent Retail Insights Report, based on a quantitative survey conducted by ACA Research. A total of 382 surveys of senior retail business decision makers were conducted between February and March in compiling the