Building its Melbourne nest

Melbourne-based retailer, LIFEwithBIRD, remains confident that the arrival of international brands is having a positive impact on the local sector, despite losing its flagship site to incoming fashion juggernaut, H&M. Founded in 2002, the independent fashion label is the brainchild of Bridget McCall and Nicholas Van Messner. Over the past three years the fashion duo have made a significant push from wholesale to retail, opening the label’s first store in Melbourne’s GPO in 2010. “We re

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