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Brand awareness drives pop ups

  Melbourne-based shoe brand, Rollie, is kicking off Christmas with a pop up shop in Melbourne’s St James, aimed at educating consumers and raising market awareness. Rollie also has pop up shops running in The Netherlands and Taiwan. The pop ups have been created by interior designer, Jo Motee, from Jartha Interiors as a gallery displaying the footwear as art. The space at St James is displayed in an open plan, warehouse type setting, with the complete 2015 summer range of Rollie