Blended retail

Invariably, discussions comparing online selling to B&M (bricks and mortar stores) is an adversarial debate. This is despite most chains now having an online presence. But online sales for a particular chain are just not compensating for the dissipation of market share through online sales made through competitors. The rule of thumb for many retailers is that online sales should be equivalent to one store’s sales. I am frequently asked when online sales will plateau, and I always provide t

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