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Aussie denim label taps into athleisure trend

There’s no end in sight for the continued boom in athleisure wear, with one of Australia’s household fashion names looking to capitalise on the trend.  Lifestyle and fashion brand Jeanswest is tapping into the trend, with the launch of its latest denim collection, based on four-way multi-directional smart stretch technology, delivered by world-leading Turkish fabric mills, Orta Anadolu. “For many people, denim is the fabric woven into their day-to-day living, so we have combined our fit e