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Sainsbury’s to donate £4 million to Christmas causes UK supermarket Sainsbury’s has launched its campaign to “help brighten a million Christmases”. For two weeks, from December 14 to 24, the grocery chain will match customer donations, up to £4 million ($A7 million), aiming for a grand total of more than £8 million.  Customers are invited to donate food or money at drop-off points within stores, online or through the SmartShop app, and the goods will then be distributed to charities