Ambience for the five senses

  Store ambience isn’t just about pretty lights, installing the flashiest technology trend, or lighting a few perfumed candles. To create a truly evocative experience to rival the likes of Burberry, Colette Paris, or Apple, retailers need to take their brand to all of the shopper’s senses. This is about giving customers a familiarity with your brand in five different, but connected ways: smell, taste, sound, touch, and sight. Inside Retail Magazine has compiled the latest trends, and co

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