Levi Strauss & Co’s chief digital officer talks AI, Gen Z and what’s next

We speak with Levi Strauss & Co’s chief digital officer Jason Gowans about getting the fundamentals of e-commerce right, the latest technologies he is most excited to tap into, and what Gen Z really wants. Inside Retail: You joined Levi Strauss & Co earlier this year and are overseeing the company’s push into digital. Can you share some of the areas that you’ve been focusing on?  Jason Gowans: I came in 10 months ago, and I’ve spent that time getting to know the team, le

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