Italy’s Geox is reinventing itself – and Asia is its new core

If kicks could talk, Geox’s ultra-limited edition little number with a fierce dragon ready to leap forth before a bright red wall would without doubt roar with fire.  At US$888, the Spherica EC4.1 LNY Collectible Edition designed by Hong Kong’s The Flying Hawk Studio won’t fit with many budgets – which is probably just as well given only 88 pairs were made. But to Geox, this is more than a shoe with a hand-drawn dragon, “symbolising evolution, improvement, and abundance silhouette

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now