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What investors want: The four e-commerce metrics that matter most

In the competitive world of online retail, building an e-commerce business that stands the test of time, and has the potential to scale and attract investment, is no easy feat.   While the online world of business is an exciting space, it’s not all that different to traditional bricks and mortar businesses when it comes to building a business that is solid, sustainable, and has the right foundation for growth.  Rather than feeling overwhelmed by the metrics, here are four key me