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Shrink or grow? Predictions for online retail in 2022

It’s beginning to look a lot like…the time of the year we make future predictions about the retail industry! It’s the season of giving, and not just holiday presents. It’s also the time commentators, experts, and consultants give their predictions of what the future holds for the next year. Last year, I wrote a piece for Inside Retail about why I try to avoid making specific future predictions, and instead try to look for deeper trends and what is driving them. Then I went ahead and pred