Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How Indonesian D2C brand Saturdays is changing the eyewear game

Indonesian direct-to-consumer retailer Saturdays is on a mission to transform the eyewear retail experience. We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. Inside Retail: How would you describe the traditional way customers have had to buy eyewear, and how has Saturdays helped change that experience? Rama Suparta: The traditional way of shopping for eyewear is not fun and it’s expensive: 1. The optical stores typically d