The right music sets the mood for greater business
In this report:
- Why volume, not genre, is the primary driver of first impressions and complaints
- How generic stock music damages brand perception, particularly among younger shoppers
- A practical framework to align your playlist with time of day and customer expectations
Your in-store music is more than background noise. It is a commercial lever that influences whether customers stay, spend and return.
Based on insights from 1,250 Australian and New Zealand shoppers, this report shows that while poor audio choices drive nearly 40% of customers away, the right soundtrack increases dwell time and strengthens brand perception.
Download the report and start using sound as a measurable business asset.
