New directions in shopper decision making and payment behaviour
In this report:
- Australasians have seen their household bills and expenses increase in the last year
- 77% of shoppers claim that they limit their fast fashion purchases and try to buy quality pieces that will last
- 61% consumers are so confident in their digital wallet that they would be happy to leave their physical wallet at home and only take their phone.
Consumers are changing how they approach their spending. Utilities and food getting more expensive. Splurging is generally decreasing. There is also growing interest in finding specials, purchasing items second-hand, and being environmentally conscious.
Download the report. Find out how retailers who put changing consumer trends at the centre of their business have an opportunity to establish unique and powerful competitive differentiation.
