Gamifying the shopping experience has been utilised in various forms by retailers and brands across every sector to enhance customer’s engagement.

Consumers around the world are showing an increased interest in gamification in their shopping.  Be it through loyalty programs or sales promotions offered by their favourite brands.

But how can retailers leverage gamification to increase sales whilst offering personalised experiences to their customers and maintaining data privacy?

This report leverages Marigold’s expertise in relationship marketing with Inside Retail’s knowledge of the retail industry. It serves as a definitive guide to gamification and data privacy in retail.

Download the free report to discover how gamifying the shopping experience can increase your profits and customer loyalty.