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“Nobody came in”: Apple retail pioneer Ron Johnson on success and failure

When most people think of Apple stores, they think of industry-leading design bolstered by the business’ amazing products: but it wasn’t always this way. From the underwhelming reality of the first-ever Apple store to where the JCPenney turnaround failed, former head of retail at Apple, Ron Johnson revealed some of his toughest retail lessons yesterday at the World Retail Congress in Rome. As Apple’s senior vice president of retail operations in 2000, Johnson created the iconic Apple store