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The rise of Sheike: From Sydney market stall to style authority

Inside Retail: I understand Sheike is planning to expand to South Australia. When will you be opening there, and why did you decide it was the right time to do so? Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre. It’s a really vibrant space for us. I think the biggest opportunity there is to con