he team have done in the last few years to refresh the relationship with consumers and plant new seeds in the business is truly impressive,” said Child.  “The momentum in the business plus today’s digital tailwinds mean that we have a fantastic opportunity ahead of us, and I’m excited to be part of shaping Oroton’s next era of growth.” Kesby will leave his position at Oroton in October “as a friend of the brand and leadership team”, according to a statement.Kesby spearheaded Oroton’s recent transformation, which took place shortly after the business emerged from voluntary administration four years ago. Under his leadership, Oroton expanded into luxury apparel, which was showcased at Afterpay Australian Fashion Week and is now available on international sites including Net-a-Porter. The business achieved 20 per cent LFL growth over FY21 and its online channel now represents more than 25 per cent of total revenue. Catch promotes chief commercial officer to newly created role Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its chief marketing and commercial officer, a newly created hybrid role. Bagg, who joined Catch in early 2020, will take leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. According to Catch, the new role will allow the company to form an end-to-end view of the customer’s journey, strengthening its customer focus and taking its customer experience to the next level by working cross-functionally with the customer at the centre of the business. The company is also zeroing-in on its commitment to brand building, with Bagg continuing the work he started with the Everyday Aussies campaign that was launched last year. The campaign, which was designed to demonstrate the wide variety of products available on Catch, saw Aussies made famous with the products they’ve purchased on the online marketplace. “I’m looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians,” Bagg said. Prior to joining Catch, Bagg had a role in investment banking at Macquarie and was part of the founding team of Uber’s Australian operations and local launch in 2013. Amazon names Tesco veteran to run its physical stores E-commerce giant Amazon has appointed British supermarket chain Tesco veteran Tony Hoggett to run its physical stores. Hoggett, who has been with Tesco for over 31 years and currently holds the role of chief strategy and innovation director, will join Amazon in 2022 as senior vice president of physical stores. He will relocate to Seattle and report to Dave Clark, chief executive of Amazon’s worldwide consumer business. “Over the next few months we’ll put together a plan for Tony’s transition to Amazon,” Clark said. Hoggett started at Tesco at 16 years old, working as the supermarket’s trolley boy. Over three decades he rose to become CEO Asia and then group chief operating officer before starting his latest role in April. “It was a big decision to move on from Tesco but after meeting members of the Amazon leadership team and hearing the ambitions for the business and physical stores, I know it’s a journey and an opportunity that I want to be part of,” Hoggett said. In March this year, Amazon opened its first physical store outside the United States, an Amazon Fresh cashierless location in London, and now has five of the outlets in the UK.