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Ikea and Sephora: Why businesses need to go beyond the bottom line

In modern-day retail, businesses need to show that they care about something other than making a profit to succeed in the long term, according to retail leaders from Sephora and Ikea. “At Sephora, one of our key priorities right now is really being an inclusive community,” said Sephora CEO and president Jean-André Rougeot at this week’s National Retail Federation’s State of Retail and the Consumer conference. Rougeot added that consumers are increasingly seeking to support brands that