How this brand aims to break the stigma around lab-grown diamonds

The Moissanite Company sells lab-grown gemstones. Supplied
Growing demand for environmentally and ethically responsible gemstones is behind the rapid rise of Brisbane-based jewellery brand, The Moissanite Company. Here, we speak with the founder and director about appealing to the next generation of shoppers and breaking the stigma around lab-grown diamonds. Inside Retail: You launched The Moissanite Company in 2021 when you were just 21 years old. Were you always interested in being an entrepreneur, and how did you land on your business idea?  Mak

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