How Retykle changed the Chinese belief that buying secondhand is bad luck

It has taken online resale marketplace Retykle a long time to slowly shift Chinese consumers’ superstitious beliefs that buying secondhand clothing is bad luck, according to founder Sarah Garner.  “We were aware of the stigma and apprehension when we started so we knew we had to build up a differentiated approach that positions [purchasing] secondhand [clothing] as something both aspirational but also trustworthy,” Garner told Inside Retail. “[In our case], it was like converting on

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