Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

For men, online shopping is ‘a lot more functional’, Politix finds

Politix has been undergoing a slow and steady digital transformation since 2015, when the Melbourne-based menswear retailer first started selling products online. Prior to that, its website was merely a digital catalogue where customers could see the latest products available in-store.  That isn’t as strange as it sounds. Male online shoppers, generally speaking, tend to have a “find and seek” mentality. “Being able to see something, go in-store and find it” is particularly import

top50-closing-popup