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For men, online shopping is ‘a lot more functional’, Politix finds

Politix has been undergoing a slow and steady digital transformation since 2015, when the Melbourne-based menswear retailer first started selling products online. Prior to that, its website was merely a digital catalogue where customers could see the latest products available in-store.  That isn’t as strange as it sounds. Male online shoppers, generally speaking, tend to have a “find and seek” mentality. “Being able to see something, go in-store and find it” is particularly import

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