As Millennials grow up, their toddlers and tweens present a new target market

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos.  Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s.   But now, as Millennials and older Gen Z shoppers begin to enter the next phase of their lives, inc

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