PropTexx is an applied AI company specialising in next-generation product visualisation and contextual retail media. The company develops generative image systems that allow consumers to visualise retail products; furniture, decor, flooring, appliances, and electronics inside realistic home environments with unmatched accuracy. PropTexx’s View-In-Room technology removes the traditional friction of AR and manual room scanning, enabling instant, photorealistic visualisation that improves purchase confidence and reduces returns.