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Dan Bradley

Dan Bradley is Director of AlphaLab at Principals, building brands through service design and experience innovation.

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What the new BNPL regulations mean for Aussie retail.

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How retailers should react as red flags fly over BNPL

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Beyond sales: A case for brand intangibles for long-term wins

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Innovation for the modern era: Welcome to the new Exponential Age of retail

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Buy now pay later: What’s retailers’ responsibility?

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How the ‘great dispersion’ is set to transform retail brands

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