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Analysis: Key takeaway from half-year results? Focus on consumer trends

It was always going to be a volatile earnings season and with Australia’s largest listed retailers revealing their performance in recent weeks, there are some mixed feelings.  Brands that successfully surfed 2020’s first wave of Covid-impacted consumer behaviour changes have now learned that was the best and longest ride. These businesses have since had the unenviable task of trying to comp 2020 numbers in 2021, and based on the results now turned in, many didn’t quite get there, desp