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Analysis: Decision time looms at DJs and Myer boardrooms

The viability of the two iconic department store chains, Myer and David Jones, has been seriously analysed and debated since a merger proposal by Myer was revealed in 2014.  The financial collapse of traditional US and UK department stores and the impact of the pandemic has increased industry scrutiny on Myer and David Jones.  In Australia, there is a view that neither has a viable future. Some industry observers believe that any chance of survival depends on a merger of the two brands