mails, then bad quality information, with unattractive design at number five. Tom Edmonds, head of strategic development at dgm which is implementing Webreep for Australian websites, said the tool is one of the simplest ways any website can diagnose specific issues and overall user satisfaction. “Identifying the pain points… gives empirical evidence that helps us to develop strategies to improve website performance,” Edmonds said. “We then have data to support business decisions, and the ability to remove subjectivity from those decisions.” On the flip side, the Webreep feedback collected over the year shows the five things the most successful websites are doing well. These are: Ease of use. Social proof – which might include testimonials, client lists or social media “vanity counts”.  Attractive design, which according to the data correlates with trust, which is critical to loyalty and word-of-mouth.  High-quality information. Relevant information.  Webreep collects customer experience data from websites spanning 30 different industries across the internet, primarily through customer feedback surveys. The purpose of Webreep is to detect website dissatisfaction, identify what factors cause loyalty and word-of-mouth, and identify how websites in different industries compare to each other. The five worst things you can do on your website: Hard to find information Slow download speed Slow response to emails Bad quality information Unattractive design